Hans Anders is a Dutch optician that does everything just a little bit “anders” which is the dutch word for different. Like letting our customers exchange their glasses for a new pair if they’re not happy. We wanted everybody to know this. But how can we reach people online that usually don’t like advertising (and skips ads as soon as they can).

We like our customers to be happy. Not only with our glasses, but also with our advertising.

People who are watching YouTube generally hate pre-rolls and can’t wait to skip them. We gave them another option. They could exchange our regular ad for alternative ads. These ads had the same message as the regular spot, but were totally made in the language of the internet. When people liked one and watched it all the way through, they we’re retargeted with this one. This is how we told people on YouTube you can exchange glasses (and your advertising) when your not happy.

We like our customers to be happy. Not only with our glasses, but also with our advertising.

People who are watching YouTube generally hate pre-rolls and can’t wait to skip them. We gave them another option. They could exchange our regular ad for alternative ads. These ads had the same message as the regular spot, but were totally made in the language of the internet. When people liked one and watched it all the way through, they we’re retargeted with this one. This is how we told people on YouTube you can exchange glasses (and your advertising) when your not happy.

The campaign was launched on 21 of October 2019. The regular spot aired on TV and as pre-rolls on YouTube. The YouTube pre-rolls could be exchanged for 5 alternative pre-rolls.

This campaign was launched on october 21’st, so it’s too soon to have results yet.