As Opel were celebrating 150 years, we decided to develop a piece of work as a symbol of ongoing innovations. We wanted to show the client that we were aware and appreciated the history of the brand and where they had come from.

We came up with the idea to tie all the brands history together with a 'red thread’, through putting together a calender portraying the brand's biggest and most innovative milestones over the decades. To make it even more symbolic we decided that a thread used from a sewing machine, from which it all began, to 'keep' the calender together was the perfect function to use. So to make it even more impressive and high-quality we decided to take it a step further and have part of the calender and the 'milestones' sewn. This way the customer can not only enjoy the impressive quality of the visuals, 365 days of the year.

As it wasn’t placed in the market but delivered to certain customers and friends, the reactions were extremely positive. They were genuinely impressed with what could be produced.