Branded Entertainment doesn't come with many restrictions in the region, however, this type of advertising is extremely rare and few do it well.

Creating a seamless flow from native to branded content was the core of our strategy. We drove our audience to the brand message, when they were engaged.

NO creative agency was involved.

The program was a media first in Germany and ran in both Opel and Vauxhall markets, but differing languages and colloquialisms were used to make the content a success. We were able to make adaptations and optimise in real time, while themes varied we ended each story with a compelling piece of short video that connected the post to the car and Opel/Vauxhall in a more overt way.

By creating a truly native campaign, and a media first for Germany, we were able to drive significant free views and shift brand perception.

•Those that saw the Opel/Vauxhall posts were 68% more likely to view the brands more positively.

•Opel posts in Germany achieved a shocking 1.6x Social lift vs the global BuzzFeed benchmark of 1.3x.

•In total, the two markets garnered 812,970 views, of which 265,349 were from shares.

•Nearly 10% of BuzzFeed post viewers clicked to watch the Opel/Vauxhall branded videos, versus the BuzzFeed benchmark of 1%.