Cannes Lions

ADD DRAMA

CZAR.BE, Brussels / TNT / 2013

Awards:

1 Shortlisted Cannes Lions
Case Film
Case Film
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Overview

Entries

Credits

Overview

Description

It's a sequel to the first Push To Add Drama spot shot in Belgium.

Now the button is placed in a shopping street in Holland. A big arrow persuades unsuspecting onlookers to push the button, adding to the absurdity of the situation.

The moment someone pushes the button the drama starts: a man falls out of the sky handing the victim a red phone. A voice says he can choose between blue and yellow. One of the cameras looks like a sniper's telescope viewer.

Depending on the chosen colour different scenarios unfold. People get shot, things explode, money flies through the air, ... All very dramatic and surreal.

They kidnap the victim and drop him in a disused car park where the drama continues with our victim in the middle of the action: explosions, prisoners fighting riot police, 3 armed men/women dressed as movie/serie characters (Kill Bill/Crimson Petal/Memphis Beat) come out of the sky and start shooting. A water cannon arrives, everyone flees. Three streakers run across the set, fireworks go off and then the banner drops "Your daily dose of drama".

References: Falling Skies (empty street+posters), Killing Time(prisoners), The

Crimson Petal/Satisfaction (burlesque prostitute), Southland(cops), Streakers

(Friday Night Lights).

Execution

Available production budget, including post production: 120.000 euros

Media budget: 0 euros

Number of shoot dates: 1 day

Location shoot: Dordrecht

All victims are people passing by and pushing the button without knowing what was going to happen. We didn't use any actors for the victimes or spectators.

7 cameras: 2 Red Cam in slow motion, 5 HD cam and 3 GoPro cams.

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