Cannes Lions

ADD HEART TO YOUR TREAT

ADQUA INTERACTIVE, Seoul / ALBA / 2015

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Overview

Description

"Add HEART to your TREAT" campaign of Alba-Chunkook is all about how you treat part-timers.

The part-timers who are at the same time someone's children and friends say that they feel encouraged by the warm words of the customers.

Alba-Chunkook recruited 100 "good" customers to improve the recognition of customers toward part-timers.

The campaign was executed to deliver emotional movement through the words the part-timers need to hear based on a survey.

* We suggest that you should watch the full version of the campaign video.

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