The idea was to serve this message of hunger with the food. Special edition KFC buckets were designed with an illustration of an underprivileged child. On scanning this, a film played on the smartphone that showed the reality of these kids and their struggle to find food and what KFC is doing to help these children. 

We designed special edition KFC buckets and used Image recognition AR technology to serve our message with our food. Consumers pointed their smartphones towards the illustration on the bucket and the story came alive on the phones. Placement of the message happened on the signature mnemonic of KFC -the bucket. These buckets were available at all major KFC outlets across India. The campaign run for more than a month.

KFC reached out to its consumers across India. And got a large number of people to participate in the hunger initiative. Sales went up with the feel good factor. People got aware of the Add Hope initiative and participated in the fight against hunger.