Cannes Lions
GATECRASHER ADVERTISING, Perth / ALCOHOLICS ANONYMOUS / 2011
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A television campaign designed to promote AA as a real solution to problem drinking. Each of the commercials shows an alcoholic who has reached the point of needing help.At the end of each ad, a graphic poses a question, eg:“Q: Are you a danger to your family?”The answer is given as “A: A” which becomes AA.org.au
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