20% of applicants (40% of women) fail their fitness test to enter the defence forces.

We identified 3 failure points: poor technique; lack of motivation; and over-confidence.

But with 450 diverse jobs in the defence forces -- each with their own fitness entry standards -- we needed a scalable solution to increase: 1) individual recruitments, and 2) achieve our diversity goal to recruit more women.

A personalised and dynamic workout plan is generated based on relevant factors such as sex, PFA date, and type of role the user is applying for.

Users can customise their plan by choosing when and how hard they work out. If they miss a routine or workout, it updates to match their goals.

Over 65 guided workouts were filmed, including a range of activities such as cycling, swimming, and meditation. The activities are designed by experts to help users perfect their technique, performance, mindfulness and self-motivation while reducing the risk of injury.

To keep users engaged and informed, specialist in-app content was created, including podcasts from trainers and athletes. Relevant content is then served to users throughout their program, based on their progress.

A real-time data dashboard shows how users are tracking towards their goals. It also shows progress towards attainable milestones and provides further user feedback by celebrating achievements.