Cannes Lions

ADIDAS

NETADDICTION - CLICK ART, Terni / ADIDAS / 2008

Awards:

1 Shortlisted Cannes Lions
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OVERVIEW

Description

To promote Adidas' ‘Impossible is Nothing’ brand awareness, we have created a new rich media format: newsbranding. Three different banner formats are involved in the ad, all of them interactive and linked to one another. The web surfer will be enabled to sketch his own football and then kick it from one banner into the other. The newsbranding ad format will be visible only in the news pages and will always include a minigame.

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