The agency found a huge opportunity: the tennis shoe itself would be the invitation. The creative idea: the right shoe would be sent with a card informing about the product and inviting the guests to the launching event, where they would receive the left shoe of the pair: gift completed and ready to be tested. The text of the invitation explored the theme "start the year with the right foot", which is a Brazilian expression that means "good luck from the start".

First of all, we got a buzz before the event due to the unexpected invitation. Undoubtedly, the best result was the 99% attendance! Out of the 80 invitations sent, only one guest didn't show up. Driven by the gift and the left shoe, participation was massive and the event was a success, reaching all the proposed objectives of the launching strategy for this target.