The goal was to raise awareness for the “Pistol” Pete Maravich apparel line, part of the adidas Originals collection. The stylised 1970s look and interactive features showcase the connection to online shoppers and fans of street-style sports. The Pistol Pete collection is targeted toward the urban consumer, featuring athletic styles and strong colours.An interactive scrapbook features photo clips to showcase Pistol Pete’s incomparable style of play. Because the target audience was mainly urban male, we included an “All-Star Generator” viral component that allowed the user to upload their own picture into a basketball card and share it with friends.