It is not about worshipping the ashes, it is about carrying on the fire.

Adi Dassler, the founder of adidas, left us a legacy. Thousands of objects collected from athletes through the years.

Previously hidden from the outside world, they are now gathered together in one place, waiting to be discovered.

adidas wanted to bring this rich heritage to life by creating an online tool for everyone that has an interest in adidas to explore.

The objects in the archive are brought to life by immersive storytelling and collaborations with adidas heroes like Stan Smith, Zinedine Zidane and Jeremy Scott.