The ERCO Leuchten GmbH holds the rights for the sport pictograms developed by Otl Aicher for the Olympic Games 1972 in Munich. The adidas outlet stores received the license to use those pictograms for promotions.

The special sale Sunday in July 2005 was for the Factory Outlet Herzogenaurach the best selling Sunday ever. The adidas outlet stores finally have a unique appearance and separate themselves from the adidas performance stores and adidas original stores.