Based on the offline campaign, the main character of the adidas Originals “Handbags for Feet” microsite is Amelie, a photographer, who sits in the subway while taking pictures. Every time the metro stops, people leave and enter the scenario - in this manner the new “Handbags for Feet” collection is presented. The user navigates through the various stops - named like the different collection segments - and accompanies Amelie on her journey. To navigate from one station to another a subway map is displayed and the user can interact with it and choose the next destination.Each segment of the 'Handbags for Feet' collection has its own musical undertone, such that the user is able to immediately recognize when a new style is being presented. The individual songs are downloadable from the platform both as individual tracks and as a complete soundtrack of “Amelie’s Journey through Berlin."