Adidas International PredatorPulse™ Assignment: to emotionalise Adidas PredatorPulse and the players in an interesting and appealing way. Demonstrate the role of Adidas as a leader in innovation and of the highest standard in football products.

Solution: We created a theme focused on "elevation". The PredatorPulse is a superior product for the very best players on the planet. PredatorPulse raises the level of the performance of these players beyond what would normally be possible.