Our solution was to develop an interactive device called “IMPOSSIBLE TENNIS,” which allows a young targeted audience to experience tennis in a unique, innovative and entertaining way, and also letting them try the latest adidas tennis products.

During 2 days of campaign, over 400 people participated and experienced IMPOSSIBLE TENNIS, which was more than the double of our forecasted participants. And a cheering crowd of people constantly surrounded this installation during the period and event itself was a huge success. It’s currently in the planning to let the IMPOSSIBLE WALL travel across all Japan enabling more people to experience this innovative installation.