Cannes Lions

ADLIBRIS LETTO

R/GA, Stockholm / ADLIBRIS / 2013

Case Film
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Overview

Description

Scandinavia’s largest online bookstore, Adlibris, released Letto, the first eReader in Sweden to be directly connected to an online bookstore.

We created an online ad that showcases the device and the fact that it holds over 2000 titles. We wanted to find a way of showcasing the product benefits, and at the same time tell a smart, short narrative that informs people just how many books actually fit into the Letto. The video communicates that owning a Letto is like having an entire bookstore right in your hands.

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