Cannes Lions

ADRUSH ENERGY DRINK

BBDO VENEZUELA, Caracas / PEPSICO / 2008

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The commercial shows children at a park having fun on the swings. There are other kids in the background playing with their parents.The camera moves to discover a rubbish bin where we see a bee flying slowly around an Ad-Rush can. Audio contributes to enhance this notion that the bee is flying really slowly and then; when it gets into the bin, it immediately flies out again, really quickly, like a racing car. The AdRush Energy Drink logo appears.

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