Telefonica has a piped music service for companies. They decided that the best way to tell people about it was with a viral marketing campaign. The creative idea focused on imagining, in an exaggerated and humorous way, what could happen in certain businesses if they did not have music.

The marketing objective is to inform about the new product and also to strengthen and boost sales of the ADSL PIPED MUSIC Solution. The aim is that clients should see Telefonica's ADSL connection as the gateway to services for their business, and not only as a way to access to the Internet and e-mail.