Cannes Lions
CP+B, Boulder / HOTELS.COM / 2016
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When you travel as much as Captain Obvious does, you need a simple way to find and book a hotel room. That’s why Captain Obvious uses Hotels.com. In The Adventures of Captain Obvious, we follow Captain Obvious as he travels the world and see first hand how and why he uses Hotels.com, no matter what situation he finds himself in.
Airport :30 takes place in the Houston, Texas airport security line. As Captain Obvious steps through the metal detector, he’s talking about the simplicity of the Hotels.com Rewards program. Suddenly the metal detector goes off and airport security begins to wand Captain Obvious; the wand is beeping like crazy thanks to all the captains medals. Clearly this situation won’t be as easy as Hotels.com’s Rewards program. The spot ends as we see Captain Obvious disappear into the baggage x-ray machine.
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