This campaign launches to build a rapport with those not currently seeking a job in order that they may consider Guardian Jobs when that time arrives.

An email campaign, online advertising and site links within Guardian Unlimited drive users to a bespoke microsite where they can take a personality test, which measures their attitude, personality and social role within the workplace. A results summary is emailed back and users are encouraged to submit their details for further insight. Registered users can return to the site to update their profile, retake the test, and link back into core Guardian Jobs content.