To celebrate another year of collaboration and to share our New Year spirit with our clients and our prospects, we developed a unique bottle of Ogilvy True Spirit 2008. After receiving and enjoying this bottle, clients / prospects were invited to create a True Spirit for their own brands. This could easily be done by entering www.truespirit.ogilvy.nl with a personal circulation number. After exploring combinations of different colours, flavours and effects clients / prospects could choose the mixture that reflected the True Spirit for their brand. Last but not least Ogilvy Amsterdam made sure that this imagined spirit came true by having it produced it for real.