Despite the fact that the visitors had no possibility to win anything or got any other kind of incentive on the website, the campaign obtained remarkable results.

With a send out of 2750 addresses the Website generated: - 3 784 visits- 2 287 visitors, 20.4% of it regular- average of 176 visits daily - average of 5,27 minutes spent on the website- 2990 waking attempts or approximately 15 000 streamed waking video clips- 220 reminder registrations (9,6% of the visitors) Period: the campaign from 12.12.2005 to 31.12.2005