To date, more than 60 CDs have been mailed out to (current and prospective) clients with heavy radio spending and clients whom we identified would benefit from radio exposure.43% of the clients mailed called to say they’d received the package.Of that group, 60% requested for an emailed list/radio reel of radio spots previously done by us – despite having an existing agency.24% of those have asked us to present ‘exploratory’ radio ideas for their current products.