Distributed at the end of 2006, the portfolio resulted in a special article in advertising publication Meio & Mensagem (March, 19 issue), plus dozens of emails and phone calls from prospects, students, marketing professionals and agency searchers, in addition to invitations to make formal presentations. A bookstore expressed its interest in selling it. A large manufacturer of engines was – understandably – impressed by the movable gears on the cover and invited the agency to participate in a global account review.