Everybody knows Leo Burnett, the agency. We wanted to do something to portray and present Leo, the Man. To achieve that we chose the one thing that we send to our clients, prospects and partners: the cds and dvds we present our work.

We chose some of the most iconic album covers in history. Those that are treasured by everything they represent. From The Police to Franz Ferdinand. Albums and artists that have staked their brand through the years. In other words, artists that just like Leo Burnett have left their mark and influenced generations.

With thousands of views online Tura's presentation video is a good example of this idea's reach and success. Moreover, we have been approached through Tura's site several times in the last year. Clients and prospects have been known to want to meet her in person, and of course see Leo Burnett's work. And as result, Tura, the dog is today the agency's most popular spokesperson.