Cannes Lions
JWT SPAIN, Barcelona / JWT / 2011
Overview
Entries
Credits
Description
JWT wanted to announce the mantra all its creative energy was going to focus on: ideas that people want to spend time with.
Execution
We created a press campaign based on puzzles, where the concept is revealed the more you play.
Outcome
It gave rise to awareness in the sector and as a result has led to discussions with potential new clients.
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