Cannes Lions

ADVERTISING AGENCY

JWT SPAIN, Barcelona / JWT / 2011

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Overview

Entries

Credits

OVERVIEW

Description

JWT wanted to announce the mantra all its creative energy was going to focus on: ideas that people want to spend time with.

Execution

We created a press campaign based on puzzles, where the concept is revealed the more you play.

Outcome

It gave rise to awareness in the sector and as a result has led to discussions with potential new clients.

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