"This is not a site". This is how we must look at Leo Burnett's web site, an invitation for users to experience an unknown place. It is an agency with a new concept, dynamic and a questioning position. With an unique format, the site instigates the users to construct the site by interaction. They will be able to explore the green area that contains three basic icons: the concept of the agency, the nature of creative thought and expeditious solutions to client questions.