Huge Media and industry buzz.“Simply Outstanding!” “Extraordinary Work,” some of the quotes.15 Creative Directors from the biggest Greek ad agencies, including the VP of BBDO Athens, expressed their admiration sending their congratulations to McCann's General Manager and Creative Directors.Ad industry magazine specials as well as lifestyle magazines took up on the "Looking Busy" philosophy and praised McCann’s creativity.The mailer was also sent to seven Marketing Directors of prospective new clients: one week later, three of them invited the agency to pitch for their accounts.