3 door opening appointments with a prospect out of 50 mailings: this was the initial target line. After calling 25 recipients of the Voodoo Kit this objective had already been achieved. Further more, Wunderman Zurich received an important pitch invitation. And another success on top: the reviews on the creative idea were highly positive from all sides of the target group. So the Voodoo Mailing itself became proof of the fact that Wunderman Zurich leads the way to high quality and creative Dialogue Marketing.