Cannes Lions

ADVERTISING AGENCY

McCANN ERICKSON ADVERTISING, Sao Paulo / MCCANN / 2004

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Overview

Entries

Credits

OVERVIEW

Execution

Throughout the party, a speedy team of professionals from the 'O Estado De S. Paulo' newspaper, produced 500 customised samples that were given to the guests at the end of the party, wrapped around the next day’s normal edition. The high impact of this action surprised everyone and brought McCann even closer to its distinguished guests: our clients, suppliers and friends.

Outcome

We feel this is a winning entry, because, above all, it proves that a good idea in media does not depend on the investment involved in its execution. In this case, costs were only operational and the results were impressive, creating, high impact and brand awareness.

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