Throughout the party, a speedy team of professionals from the 'O Estado De S. Paulo' newspaper, produced 500 customised samples that were given to the guests at the end of the party, wrapped around the next day’s normal edition. The high impact of this action surprised everyone and brought McCann even closer to its distinguished guests: our clients, suppliers and friends.

We feel this is a winning entry, because, above all, it proves that a good idea in media does not depend on the investment involved in its execution. In this case, costs were only operational and the results were impressive, creating, high impact and brand awareness.