Cannes Lions
SAATCHI & SAATCHI NEW ZEALAND, Wellington / SAATCHI & SAATCHI / 2004
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Title: Saatchi & Saatchi Worldwide. Client: Saatchi & Saatchi Worldwide. As an Ideas Company, Saatchi & Saatchi believes that ‘ideas can come from anywhere’. With this phrase in mind, we created the website for the Saatchi & Saatchi worldwide network as a series of animated rooms in which everyspace and object could prompt an idea in an unexpected way. World reknowned Italian design studio Cibic & Partners designed the spaces and elements within them, each of which offered links to information about the Saatchi & Saatchi network. Meanwhile, interactive toys encouraged visitors to use their imagination as they explored the engaging, often surreal environment.
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