Using the agency's track record as a winner of a coveted One Show Gold Pencil. The solution was to use a medium that is virtually free (a T-shirt). They were worn at the leading local award show where many creatives congregate.

A flood of calls from several creatives from other agencies seeking an interview with the creative director. The target audience found the advertising very interesting as well as engaging. The return on investment was excellent as the cost was low compared to other media placements. The client appreciated the results based on the numerous responses compared to the cost outlay.