Project objectives: Development of a strong online presence for the advertising company; to highlight the clients understanding of the medium through simple, effective design and emphasis on their core strength - great ideas.Target audience: As a corporate website, the target audience comprises of those within the industry and prospective clients. 'Those in the know', who generally accept the tendency that while ad agencies brilliant work is usually prolific in real-world media, its presence online is often conspicuous by its absence. The website aims to entice future employees and clientele by way of encompassing this through-the-line approach, whilst representing the agency work in a fresh and unexpected simple line drawings.

Suggested navigation path: the core of the site is demonstrations of the agency's work. These can be found under 'the work' section off the home page.Unique features: an essential element of the brief from the client was to create a solution that would clearly show their understanding of the online medium. This was achieved presenting the agencies ideas using a simple design solution (the paper and pencil) in combination with internet streaming, to create a site that was visually appealing, clearly communicated the clients main strength - idea generation - and was sympathetic to local internet speeds.