At Zulu Alpha Kilo, you’re literally asked to park your ego at the door of the agency. The agency’s collaborative model requires an open attitude and a willingness to share ideas. The agency wanted to design a sign that would introduce potential employees, clients and visitors to the agency’s philosophy.

The analogy of big egos equalling big heads was the inspiration behind the design. This was depicted literally in a humourous fashion. In keeping with the agency’s minimalist brand identity, the sign needed to be simple.

The “No Egos” sign is constantly commented on by new visitors to the agency. It clearly communicates the agency’s philosophy and has become a big hit with both clients and staff.