Three candid-style movies reveal a series of jealous creatives gossiping and making fun of tbwa\Paris, 'the Belgian', his 'crap' ads and the creative groupies the agency has generated. This cheeky and self-deriding campaign uses the very gossip aroused by the agency's success to emphasise its main message: "The agency that everyone hates, but would love to work for." The objective was to poke a bit of fun at ourselves and to target a very specific market through the use of an intriguing url name for this very web-active target.The target group was, of course, the creatives from rival agencies.To acces click on video 1.