Updating J Walter Thompson's online presence, both in terms of content and style, to ensure: Integration - with the fresh, dynamic look and feel of the new corporate brochure, developed simultaneously. Simplicity - copy light, highly visual, easy to navigate, clean and impactful. Creativity - a site which not only showcases some of the great creative work produced for our clients, but which also talks about the agency in a refreshing and compelling way. Flexibility - a format which allows for regular updates, to ensure the site remains fresh. Interactivity - easy to operate 'contact' page, including email links, to encourage dialogue. Accessibility - driving traffic to the site via comprehensive meta-tags, as well as links on other key websites Target group Primary target: marketing directors/the marketing community. General requirement of this target group: a website providing a first port of call in terms of desk research - work produced and corresponding results; agency offering; key people; etc - as well as providing the means to request further information. However, the site also caters for other audiences - including potential employees - via sections such as 'recruitment'. The email facility also ensures any other questions or requests coming through from the general public can be quickly and effectively handled by the marketing department.