Cannes Lions
JWT BRAZIL, Sao Paulo / JWT / 2009
Overview
Entries
Credits
Description
Over the past few years, JWT Brasil has changed.
The advertisers needed to be introduced to the new JWT.
How could we bring the entire market to the agency?
Execution
At the main menu, they could do it in a client way.They could watch the agency’s cases.
They could play a game and spend more time within the agency.At the end of the visit, the clients were invited to receive a call from Mario D’Andrea, CCO Chief Creative Officer JWT.At the main menu they could also choose to visit the agency like a fly.
Outcome
150 pen drives distributed.
109 phone calls done.
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