A direct response mailing, spoofing the look and feel of a classic moving box. It was delivered to the potential staff at their current agencies and personalised with their name and future department.

OF 50 Boxes sent out: 24 recipients called within hours after the delivery, just to say they loved the idea. Three people called to confess they didn't quite understand what it was all about. One guy was instantly given a raise to ensure he did not sign on with us. Another called to hire our creative that came up with the idea. 21 came in for a serious talk.