Crissy can be extremely helpful when it comes to saving money, and so we thought she would be the perfect Christmas gift to send to our clients. When we saw how successful she was, we created a direct marketing campaign which not only demonstrated Crissy’s talents but served as a self-promotional campaign for the agency. We sent Crissy out to the media, created a microsite, www.lacris.es, so that people could get to know her better, and set up a Facebook profile and fan group so that they could interact with her.

In less than 15 days, and without any off/on media investment, the campaign achieved wide press, TV, radio and Internet repercussion. The microsite has had more than 7,000 hits and on Facebook, Crissy has over 1,000 friends and nearly 600 fan club members.