Ad idea: to surprise the clients with a lion's cage. Mechanic: a mini version of a wooden zoo cage sent to clients with a label. Caution: lion inside 'Open to see the Long Yin Magazine' (Chinese version of Archive) which reported the news of Saatchi winning the 3rd Lion.

Well perceived by the existing clients.They all felt Saatchi China is the most creative agency in China. Potential clients call up for new business chance. Hit rate is more than 90%.