Cannes Lions

ADVERTISING AGENCY

SANTA CLARA, Sao Paulo / SANTA CLARA / 2008

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Different from most advertising agency websites, where the user “puts together” his or her own navigation, here the proposal is to conduct the user through the site from the point of view of a particular character. The visitor may choose among the politician, the advertising executive, priest, prostitute, student, father, a skeleton, a dinosaur, all in all 18 different characters.

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