Cannes Lions

ADVERTISING AGENCY

WUNDERMAN GERMANY, Frankfurt / WUNDERMAN / 2008

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Overview

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Credits

Overview

Description

A business campaign to acquire new customers and drive Wunderman’s image.This campaign is to advertise the agency’s core competences creativity and behavioural approach as well as its reputation achieved by its long-term client relationships with major businesses.

Execution

An award winning agency that also wins over customers for its clients and additionally generates long-term relationships – as a brand executive one can truly rest easy with Wunderman as a partner.That’s why we proudly communicate what usually is seen as a faux pas in the trade: “Wunderman. Werbung zum Einschlafen” (pls. Note: in German the term “… zum Einschlafen” has two meanings. I) something that let’s you rest easy and II) something so boring that you fall asleep. The resulting confusion when reading the headline for the first time was intended and provoked a lot of attention).The messengers: the agency’s own business clients – shown asleep in their respective brand world.

Outcome

Honestly: how many clients do openly show their commitment to their agency? A question many companies have asked themselves and that led to one appointment after another with the executive directors of Wunderman. Number of business meetings since the launch of the campaign: 27.Newly won clients: Hewlett Packard, Deutsche Post

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