Cannes Lions

ADVERTISING AGENCY

JOE PUBLIC, Johannesburg / JOE PUBLIC / 2009

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Overview

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Credits

Overview

Description

Conceptualise and design a new corporate identity for Joe Public, based on their new positioning of "For People. By People".

Execution

Based on our positioning, our new corporate identity is rooted in the stories told by the individuals who make up our company. We asked each staff member to tell us a story that in some way, has contributed to who they are today.

Based on these stories, we created business cards and compliment slips which also double-up as postcards, giving clients, suppliers and friends the opportunity to reply with stories of their own and encouraging a more in-depth understanding of the people around us.

The interior design of the agency and website also revolve around the concept of ‘storytelling’ and understanding people.

Outcome

The feedback we've received has been phenomenal. Our mailbox has been overflowing with postcards from friends, family and clients from all over the world. We are currently in the process of creating a book that pays tribute to all these stories and insights.

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