Cannes Lions

ADVERTISING AGENCY

DDB GERMANY BERLIN, Berlin / DDB / 2010

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Overview

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Credits

Overview

Description

To create a self promotion direct mailing piece. To communicate innovation and quality while creating awareness within a limited budget. The direct mailer should attract new business as well as strengthen the relationship with our existing client base.

Execution

A solution was found which worked as a promotional piece as well as being functional and innovative. A calender was produced which comprised of 12 pencils with the months and days printed onto them. It was packaged together with a sharpener into a premium quality, clean box with the idea:Making history together – today, tomorrow and in the future.

Outcome

The self promotional direct mailer created a positive 90% response within the first 3 days. An open dialogue was created, resulting in many reactions as well as handwritten responses.

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