To launch and spread the new logo and Brand Identity.

Using the new Identity colors, typography and looks, some common work tools such as erasers, pens, pencils, rulers, notebooks and mousepads "say" how it feels like being "non-digital" in the interactive environment they live in, and how they are proud of being close to they agency, which they adore.

The objects produced are a must-have among clients and people related to the advertising/digital universe.The new logo is well-known and recognized in the market.