The objective is to acquire new clients for our advertising agency. The work of our agency focuses on the best possible interaction of on - and offline advertising in direct marketing. An eye-catching mailing is designed to show marketing managers and directors the different approach and to emphasise our cross-media strategy.

This is how it works: We send out an unbranded oversized canvas via courier. On this single communication element is a “PURL” (personalised URL) to raise curiosity. When the target person goes online we immediately engage him/her in a dialogue. At the same time our dialogue tracks every click. The clicking behaviour automatically qualifies our targets into cold, warm or hot leads. For all hot leads an automatic e-mail or SMS is generated and send to our CEO. He himself contacts these leads immediately by phone.

Based on our experience we promise our customers a minimum of 20 percent response in advance. Since we started our own acquisition in July 2007 we had an average by 75 percent response at 60 percent appointment ratio. Therewith we won 4 new clients, 6 more decisions are pending (Status: March 2008).