Cannes Lions
DDB SYDNEY, Sydney / AWARD / 2010
Overview
Entries
Credits
Outcome
The result was a Call For Entries campaign that will not just fade overnight, it will sit on shelves for years to come. In an industry that takes itself far too seriously, CFE ‘09 that lets us stand back and laugh at ourselves because we thoroughly deserve it.
The Call For Entries ‘09 Campaign increased Entry Date awareness by 140%.More importantly, time spent with the AWARD brand was up 420% from the previous year.
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