This year the contest was held at the same time as the UEFA 2008. With that in mind we decided to give Reklamcupen a football angle. We found our inspiration in the classical supporter scarves worn by football fans all over the world. 32 different supporter scarves for the 32 biggest agencies in Sweden were made. The scarves were designed inspired by Swedish and international football teams. We matched the design for each agency with what suited that particular agency best and they were distributed through personal meetings. The projected objective was to get 24 contributions versus last years 21.