Cannes Lions

ADVERTISING SCHOOL

DENTSU, Tokyo / DENTSU / 2008

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Description

Dentsu CR&P School is a training institution for university students who aspire to have a job at Advertising Agencies as copywriters and planners.To be an advertising creator means that your work appears before the public.This feels great and a bit embarrassing but at the same time, there is a heavy responsibility.This simulator was created to let the students experience this real thrill.

In reality, customers respond in various ways.They might like it, or hate it, or they might ignore it!On such an occasion, don’t think about giving up. Write the copy again and again. You will surely get a different response.

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